NASHVILLE TRANSIT

I was in an Al Gore for Senate commercial in 1984. 

I don't remember that day, but I've loved politics ever since. 

When I was approached to create a series of ads for the Nashville People Project, a PAC in support of the Transit for Nashville campaign, I jumped at the opportunity. Despite the billion dollar price tag for the transit project, I was for it. I want to be in a city that builds things. Tax me, tax man, as long as you give me dat sweet, sleek light rail. 

The campaign was already ugly when we were brought on. The anti-transit group had pushed a "Taxville" narrative that claimed passing the initiative would make Nashville the most-taxed city in America.

We didn't fight mud with mud. We focused on telling inspiring and fun stories. We examined bachelorette parties unintended impact. We destroyed lame dads. We looked at the fight ahead. We retold a real story about a real guy writing real stories. 

I thought it would be a close election. 

It wasn't.

We got trounced. 

But damn, I'm proud of our work. We created five pretty solid ads in the span of two weeks. 

And I still love politics. 

2020's right around the corner.

Call me, Al.